Woof!

Woof! was my major project for the final year at University of Technology, Sydney. The project was centered around branding for a potential Dog-Friendly Café. The objective of Woof! Café is to provide a place for pet owners to bring their dogs to a café while hanging out with their friends. Woof! Café is founded on an important social message – to inform the public about the issue of abandoned animals and to encourage them to love their pets.

All the characters are integrated with different types of beverages. The dogs show their characteristics through their graphic integration with the product.

The "Love your pets" call to action brochure is available for people to take from the café. It provides information about the issue of abandoned pets and how people can help animals from shelters. It provides information about donations, volunteering and adoption. It is a guide on how to be a responsible owner and carer of pets. The brochure highlights pet cruelty and encourages people to take action.